Yahoo ! Story
Once upon a time when two students decided to invent a software in order to facilitate search in the web... This is the story of Yahoo! (Yet Another Hierarchical Officious Oracle)
To know more about the story of Yahoo!, you can click here.
The idea is to create a search engine as a "virtual guide" for Internet users. The brand "Yahoo !" is easy to remember and it seems to be a scream before launching yourself or doing a search in the "Internet Jungle"!That's why "Yahoo !" was created at the beginning of Internet and this brand is often associated with Internet services.
Many people uses "Yahoo !", and so it presents a high potential for marketing by linking the site in others sites (banner ad on the various Yahoo sites). Thanks to the success of the brand, the activities of "Yahoo !" have been diversified so you can use of course the search engine but you can also create your own mail account, a website and all this stuff is free!
The development of the brand will not stop in Internet services because it has acquired an on line broadcast radio and television (Broadcast.com). "Yahoo !" could become a brand which could come out Internet to come into new markets like radio and television. The company is still acquiring others companies for the next months.
posted by Seng @ 10:33 AM
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